HD Radio: Multicasting


"Addressing The Long Tail: HD2s and HD3s for Profit"

"Analog AM/FM cannot address The Long Tail. HD Radio™ technology can help. Few business concepts have gained such quick and widespread acceptance as The Long Tail, put forth by Chris Anderson of Wired... You simply cannot program niche formats on analog stations and make the numbers work... RIFF2 with its edgy Detroit flavor... Clear Channel’s Pride Radio... Bonneville’s iChannel... Erockster... Our friends at Arbitron say that HD2s are beginning to show up in PPM data... Put HD2s and HD3s on air, keep them on... Bob Struble."

"Harvard Business Review: Should You Invest in the Long Tail?"

"Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from homogenized hits. The 'tail' of the sales distribution curve, he says, will become longer, fatter, and more profitable. Elberse, a professor at Harvard Business School, set out to investigate whether Anderson's long-tail theory is actually playing out in today's markets. She focused on the music and home-video industries -- two markets that Anderson and others frequently hold up as examples of the long tail in action -- reviewing sales data from Nielsen SoundScan, Nielsen VideoScan, the online music service Rhapsody, and the Australian DVD-by-mail service Quickflix. What she found may surprise you: Blockbusters are capturing even more of the market than they used to, and consumers in the tail don't really like niche products much."

"Bonneville pulls iChannel Music"

"Bonneville has pulled the plug on its iChannel Music HD Network and streaming. For the most part, it has replaced the HD multicast with WorldBand Media content (brokered ethnic programming). iChannel allowed indie bands to upload their music online for consideration... We commend Bonneville for giving it a shot—it allowed radio to expose a lot of new, unsigned indie bands from around the world. CC Radio's eRockster HD2 format is still around at a good handful of stations and still outstanding. If that gets shuttered, a good bunch of us just might be done with HD Radio listening altoghether."

"CC Radio’s Format Lab gone?"

"So bottom line, the Format Lab is no longer available on the web and has cut some of its formats down to the most successful/desirable. The www.iHeartMusic.com website seems to only list the main audio streams of CC stations--not multicast HD formats--but does offer a few off to the side: erockster; Pride; Verizon New Music; Smooth Jazz; Real Oldies; Slow Jams and New Country. There used to be something close to 100 formats listed on the site."

HD Radio Arbitron
"CBS Radio's Dan Mason Talks Digital At RAIN Summit"

"On HD Radio, asked if the company has seen any success with its multicast channels, Mason said he could not point to any ratings successes and 'there needs to be a lot more infiltration' of receivers before ratings successes are seen."

"HD-2/FM translator combos acting like real stations”

"Now we’re seeing the latest crop of FM stations – translators with less power and less coverage than a full-power Class A – accumulate enough of a listening base to promote concerts. These stations are typically fed from the HD-2 channel of a big sister station, since a commercial radio translator can’t originate its own programming under the FCC rules... In fact, the August PPMs for Atlanta show that WWWQ-FM HD-2 has a 1.0-share and a cume of 217,300 people. Given the small number of HD Radio receivers out there, it’s likely that what Atlantans are really listening to is the translator at 97.9."

"HD Radio milepost is actually an Internet Radio milepost"

"What Inside Radio does not say, of course, is that - for Z100's channel at least - the web stream is easily accessible on Z100's website, meaning that what advertisers for Z's HD-2 channel are really buying is web traffic - which undoubtably dwarfs any radio traffic for Z's HD-2 version."

HD Radio ION
"We Might Want to Keep an Eye on ION"

"If the commission embraces the notion that secondary digital streams really do constitute separate licenses that can be separately assigned, one could easily argue that radio stations that have opted to transmit digital streams (i.e., 'HD Radio') should also be permitted to sell those streams as separately licensed stations... For one, the number of radio stations could theoretically double or triple overnight. This might not have the cataclysmic effect of, say, the injection of nearly 700 new FM allotments through the notorious Docket No. 80-90 a quarter century ago, but you never know. At a minimum, if the law of supply and demand were to hold true, the overnight doubling/tripling of stations would likely depress each station's value. And such a rapid increase in the number of stations would logically lead to a similarly rapid increase in competition for audiences and revenues. Are we all ready for that?"